From start-ups to SMEs to multi-national companies
Here are some recent examples of business problems we’ve solved
This is how we’ve helped them
The problem
I’ve never heard of Diageo
What we did
- We helped Diageo with the challenge of making students see the connection between the parent company and their world-leading brands such as Guinness and Smirnoff.
- We ran innovative and interactive campaigns showcasing the different brands and the global nature of Diageo’s business
- We recruited an army of ambassadors to help with brand awareness and recruitment activity across a number of leading universities
- We used gamification and a competitive element across universities to drive engagement.
The problem
A new entrant into the graduate recruitment space, and not on the student radar as a place to start a technical career
What we did
- Raised awareness of Argos as a graduate recruiter
- Ran a campaign highlighting the award winning work Argos do in the digital retail space in areas like cloud computing and mobile apps development to appeal to technologists
- Showed the broad range of cutting edge technologies employees could work with, so that Argos were as appealing as any leading technical employer
The problem
Changing the perception that Morrisons only offered retail roles
What we did
- High impact installations on campus to raise Morrison’s profile as more than just a retail recruiter
- Promoted and introduced the wide variety of graduate schemes to the student audience both physically and through social media promotion and interaction
- Designed hugely interactive on-campus stands and iPad apps that all linked to Morrison’s ‘strength-based recruitment’
The problem
A need to build a profile as a graduate recruiter
What we did
- Grown the graduate and intern scheme from 5 hires in 2011 to now over 60 a year across 7 varied schemes via an outsource arrangement, with responsibility for the end-to-end recruitment activity
- Delivered eye-catching events and memorable digital campaigns that were all linked to the ‘Virgin Media values’ and the powerful brand
- Pioneered the use of brand ambassadors who promoted Virgin Media products, services and the graduate scheme. The ambassador scheme now works well as a feeder for the internship and graduate schemes.
- Executed an attraction campaign that resulted in 35% of our attendees at STEM assessment centres being women (against a national average c.12%)
