Campus Futures | Work
Campus Futures | Work
15449
page-template-default,page,page-id-15449,ajax_fade,page_not_loaded,boxed,,qode-title-hidden,qode_popup_menu_push_text_right,qode-theme-ver-9.1.2,wpb-js-composer js-comp-ver-4.11.2,vc_responsive

Who we work with

From start-ups to SMEs to multi-national companies
Here are some recent examples of business problems we’ve solved

This is how we’ve helped them

Diageo logo

The problem

I’ve never heard of Diageo

What we did

  • We helped Diageo with the challenge of making students see the connection between the parent company and their world-leading brands such as Guinness and Smirnoff.
  • We ran innovative and interactive campaigns showcasing the different brands and the global nature of Diageo’s business
  • We recruited an army of ambassadors to help with brand awareness and recruitment activity across a number of leading universities
  • We used gamification and a competitive element across universities to drive engagement.
Diageo 1
Prospective applicant chatting with a Diageo representative
Promotional poster for Diageo
Argos logo

The problem

A new entrant into the graduate recruitment space, and not on the student radar as a place to start a technical career

What we did

  • Raised awareness of Argos as a graduate recruiter
  • Ran a campaign highlighting the award winning work Argos do in the digital retail space in areas like cloud computing and mobile apps development to appeal to technologists
  • Showed the broad range of cutting edge technologies employees could work with, so that Argos were as appealing as any leading technical employer
Argos contest winner
Tablets with promotional posters for Argos
Argos brand ambassador in front of the stand
Morrisons logo

The problem

Changing the perception that Morrisons only offered retail roles

What we did

  • High impact installations on campus to raise Morrison’s profile as more than just a retail recruiter
  • Promoted and introduced the wide variety of graduate schemes to the student audience both physically and through social media promotion and interaction
  • Designed hugely interactive on-campus stands and iPad apps that all linked to Morrison’s ‘strength-based recruitment’
Morrisons representative talking with a candidate
Morrisons promo leaflet
Morrisons promo stand in student union
Virgin Media logo

The problem

A need to build a profile as a graduate recruiter

What we did

  • Grown the graduate and intern scheme from 5 hires in 2011 to now over 60 a year across 7 varied schemes via an outsource arrangement, with responsibility for the end-to-end recruitment activity
  • Delivered eye-catching events and memorable digital campaigns that were all linked to the ‘Virgin Media values’ and the powerful brand
  • Pioneered the use of brand ambassadors who promoted Virgin Media products, services and the graduate scheme. The ambassador scheme now works well as a feeder for the internship and graduate schemes.
  • Executed an attraction campaign that resulted in 35% of our attendees at STEM assessment centres being women (against a national average c.12%)
Virgin Media promotional stand
Virgin Media brand ambassador chatting with a potential applicant
A student playing a game

Did we spark your interest?