Student Influencers, are they even a thing?
Yes, very much so. For the same reason brands spend millions of pounds a year getting celebs and influencers into their clothes and/or using their products. If you’re engaging with students – it pays to have student influencers on your brand’s side on-campus. I mean we’re not suggesting that brands start sponsoring students to wear their clothes, but when you’re trying to engage with and attract future talent to your business, employing the students with connections and influence could be a great way to make sure you stand out from the crowd.
At Campus, we’re always banging on about peer-to-peer marketing, student influencers and attracting the right type of talent. We believe that any good ambassador campaign relies on great people, so it should come as no surprise that our Student Brand Ambassadors are topping the Tab (popular online student magazine) power lists across the country.
What are the Tab power lists?
Building on the emergence of the BNOC (Big Name on Campus), the Tab has released it’s own version of the Forbes List. Mainly made up of society/sports team presidents, political/charity advocates, entrepreneurial folk and those people that everyone just knows, the lists themselves are dynamic and offer readers the opportunity to vote for their chosen influencer. You can laugh now, but these bright and confident students are probably the most likely ones to be making their way onto the real Forbes list in a few years time…
Student big names have already helped some massive brands become centre stage on campus, so if you’re looking to make an impact, and potentially meet your future CEO, get in touch to see how we can help.